Bono’s Red campaign overspends

Posted by SPun2UcloseAuthor: SPun2U Name: Kevin
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Site: http://www.u2exit.com
About: A little about me, I was bitten with the U2 obsession in 1991 with the release of Achtung Baby. Although I’ve known about U2 since the mid 80’s it wasn’t until the AB album that I was hooked. AB was the very first (and only) album that I had ever owned that I played straight through without hating a single song. I truly love every song on that album. Even today that album seems so fresh. My online activities, I'm curator of several U2 related sites: U2exit.com, U2torrents.com, U2fansites.com, and U2radio.com. I've maintained a U2 fan site in some form since the late 1990's.See Authors Posts (2587) on Mar 8, 2007 in News & Rumors | Comments Off

Rocker Bono’s charity campaign Red has been criticised for spending more money on marketing than it has raised to fight AIDS in Africa.

The high-profile scheme, which was the brainchild of the U2 rocker, sees companies donate a percentage of their profits from Red-branded products such as iPods, clothing and credit cards to the charity fund.

Red allegedly spent GBP52 million on advertising, making only GBP9 million for AIDS and HIV treatment.

But the company’s CEO Bobby Shriver has defended Red’s spending, saying, "(The amount donated) is five times the amount given to the Global Fund by the private sector in four years."

-WENN