edun LIVE Hits 1 Million Tee Shirts Sold!
DUBLIN, Ireland, July 31 /PRNewswire/ — edun LIVE is a core brand extension of the socially conscious clothing label Edun and began in 2005 when it produced the promotional merchandise for U2′s ‘Vertigo’ tour. From the fields where the cotton is picked, to the spinning, knitting and finally the garment making, all edun LIVE products are 100% produced in Africa with options of either 100% African certified organic or 100% combed African cotton. edun LIVE calls this initiative ‘grower to sewer’ African, meaning that every step of the supply chain benefits from the production of the t- shirt.
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