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Raiders Star Darren McFadden Runs Through an NFL Offseason to Highlight Year-Round Coverage
Twenty-two time Grammy Award-winning band, U2 will be providing the soundtrack to NFL Network’s Super Bowl XLIII commercial that will run during the game. “Get On Your Boots,” the group’s newest single, will be featured in the commercial airing only on Super Bowl Sunday.
The ad, entitled “RUN,” features Oakland Raiders star running back Darren McFadden beginning a training run that continues through the NFL offseason, illustrating that NFL Network is where “Football Season Never Ends.”
This marks the sixth consecutive year that NFL Network will have an advertisement in the Super Bowl. The commercial promotes all NFL Media outlets, including NFL Network, NFL.com and NFL Mobile Live.
“This spot demonstrates that the season and passion for football never ends for players, fans and for NFL Media,” said Dena Kaplan, senior vice president, marketing for NFL Network. “When all you want is football, we’re the direct connection to the NFL all year long.”
Key highlights of the NFL calendar are represented including: NFL Scouting Combine, NFL Draft, Training Camp, and Hall of Fame Induction weekend. The commercial concludes with a uniformed McFadden running onto the field for the opening game of the NFL season.
Also appearing with McFadden in “RUN” are Raiders teammates running back Justin Fargas and center Chris Morris at training camp and running into the stadium, while NFL prospects Brian Cushing (USC) and Brian Orakpo (Texas) participate in NFL Scouting Combine. All were part of the day-long shoot in Los Angeles.
The overall concept was developed in partnership with MeringCarson, and produced by Motion Theory. Cinematographer Claudio Miranda, who was recently nominated for an Oscar for his work on The Curious Case of Benjamin Button, served as Director of Photography.
NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to www.nfl.com/nflnetwork. NFL.com is the exclusive internet home of NFL Network.
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