U2’s giveaway reveals how they hit the big notes


There’s still money to be made in the rock’n’roll game. While the music industry narrative of late has been about losses due to HMV’s woes and disruption to the dominant players caused by technology, Paul McGuinness reminded us this week of the rewards which await the more successful acts.

The U2 manager, speaking at an event for music education charity Music Generation on Monday, said the band had donated the €5 million profits from their three Croke Park shows in 2009 to the charity.

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