“A good idea can be invisible to logic” – Bono
Bono / U2 360 Tour / U2TOURFANS
If you can’t feel the music, what is the point? The U2 360 Tour started to be an adventure in light, sound, and intimacy with the audience and now, years later, it is the foundation to which bands will stand on.
The most expensive date with the audience that created memories for a lifetime without any thought of what the future of U2 holds.
It’s July in New York and, while enjoying the summer off from anything major, I begin to think of
yesterday and imagine that we are about to start this adventure all over again and yet it’s not the same.
Everything U2 was doing was about finding new ways to connect with the audience to share an experience that was not to be forgotten as well as to present the music for which fans come to shows to be a part of without limits.
As Willie Williams, show director said, “Video is always the loudest voice in the room, think about it. If you are in a bar, chatting up a conversation, and the TV is blasting in the background, you cannot help but look up. The band was ready to take the next “quantum shift” or leap from The Joshua Tree and Zoo TV.”
The birth of the 360 tour comes from visionary ideas that push the envelope of possibility and create space to which you can grow that seed of an idea into that which is the 360 Tour.
An experience I am sure you will not soon forget. We here at U2TOURFANS.com have been working on the next phase of our future connection with you the audience. The bridge of videos, music, set lists, and of course thousands of hours of photos, is all possible because of you. We have taken some time off this summer to create some new ideas.
Dream some new possibilities. It’s clear to me that we will see U2 again out on tour, but not likely as massive as 360. However, it will be a chance for us to connect again.
In the meantime, we continue to work on our new site development, applications for your mobile device, and shopping opportunities for thousands of U2 merchandise. We look to you for suggestions and ideas. Be active in U2TOURFANS. Your stories, photos, and videos can only make our free community stronger.
revised by Holly C
