Garden of Edun: Bloomingdale’s on FNO High Alert for U2 Fans Tonight

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Gaggles of celebrities will be running around New York tonight at Fashion’s Night Out events, and U2 fans in particular will be flocking to Bloomingdale’s.

That’s where Edun will host its FNO party featuring its “Storytellers and Liars” menswear collection for fall/winter, with guests Bryan Greenberg and Victor Rasuk, from HBO’s How to Make It in America, along with the organic label’s founder Ali Hewson — and with any luck for those fans, her husband (and label co-founder) Bono, too.

One of a number of FNO shopping events that Bloomingdale’s is hosting tonight, Edun will transform the Metro Level Men’s Department of into a temporary club: The Double Seven and The Lambs Club Pop Up, billed as “the ultimate gentleman’s lounge complete with special guest DJ, handcrafted cocktails and tasty bites.” The first 100 people to make an Edun purchase will receive a limited edition Edun Live tee.

The event will be followed by another first: the brand will livestream its spring/summer 2012 New York Fashion Week show (taking place Sunday), with fans invited to check its Twitter and Facebook feeds for details.

This week the brand also launches a digital campaign featuring 12 men, social entrepreneurs “who walk the walk” as seen above.

The Edun Pioneers Project, as it’s called, promotes the brand’s core value that style and substance can be united in the fashion food chain – from raw materials and fair trade in Africa, right through to manufacturers and consumers who buy the clothes.

Desirability and sustainability are the hallmarks of Edun’s fall/winter 2011 men’s-wear campaign: “We wanted to show people who had blazed a trail for themselves and were actually doing something in the world that was really great,” explains Ali Hewson, who founded the company in 2005. “They are exactly the kind of guys we had in mind when we were making the clothes. It doesn’t hurt that they all know how to dress and are attractive.”

In line with the real-people-as-models trend used by Uniqlo, Dunhill, Gap and others, Edun’s “pioneers” include Marcus Samuelsson, owner of the Red Rooster restaurant in Harlem; Sean Carasso, founder of Falling Whistles, a nonprofit organization that promotes peace in the Congo; TOMS founder Blake Mycoskie; and Jim Moriarty, CEO of Surfrider, an activist network committed to protecting and preserving America’s coastlines who sums it up: “This is what change looks like. It’s a long-term commitment and it’s smart.”

“We were hearing from our retailers that we need to define for them who the Edun guy was. It’s a guy’s guy. It’s a guy that guys want to go have a beer with and girls would love to be with,” commented Bridget Russo, head of the brand’s global marketing, to the New York Times.

Organic to the brand’s commitment to “conscionable commerce,” for one featured item each month, 10% of sales will be donated to that pioneer’s chosen cause. Digital banner ads featuring the Edun pioneers will appear on blogs including Refinery29.com and foodrepublic.com.

“It’s an honor for us to be able to be associated with these guys,” said Hewson in the Times. “They’re real men doing real work.”

Article source: http://www.brandchannel.com/home/post/2011/09/08/Edun-Fashion-Week-Pioneers-Project.aspx

U2 Are Taking A Well Deserved Break, Says Bono

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I suppose playing 110 concerts across the globe over two years is reason enough to take a little vacation. U2, whose massive, record-breaking 360° Tour wrapped up July 30 in Moncton, Canada, were on hand at Tuesday night’s GQ Men of the Year Awards, where Bono announced that the band will be going away “for a while”.

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“They say every tour is ten days too long. Not with this one,” said Bono, “We genuinely loved every single night and at the end we were so sad.” (via Metro)

The 51-year-old rocker and his band mates were on hand to collect an award for Best Band. “Growing up is not what is meant to happen to a rock band,” he said during the acceptance speech, “It has happened, we are now men.”

Very, very rich men, that is.

What will Bono do to keep himself busy? Walk the dog, apparently.

“I rang some pals and asked what they thought I should do to keep busy,” Bono told U.K. tabloid The Sun, “One said, ‘Just walk the dog.’ So I took the dog out with my wife. It’s a mongrel and a really strong animal… It dragged us through the streets and some little kid shouted, ‘Is that dog walking you, or are you walking the dog, Bono?’ I knew I was home. You can’t beat it.”

U2’s last album, 2009’s No Line On The Horizon, was supposed to be followed by a collection of unused material called Songs Of Ascent, but the word has been very mum about a new U2 release. If, in fact, the band is taking an extended break, I don’t suppose we should plan on hearing any new material in the foreseeable future.

Anybody going to feel sad having U2 out of the picture for a while? (I’m going to keep my grizzled, old school U2 fan opinion to myself on this one.) Hit up our comments section below.

Want to connect with fellow Music Ologists? Join the discussion over on My.Ology for a chance to win $1,000!

Follow Brett Warner on Twitter: @Erasurehead

Article source: http://www.ology.com/music/u2-are-taking-well-deserved-break-says-bono

Plenty of rattle and hum as U2 doc kicks off TIFF

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It just got loud.

The Irish superstars U2, who exactly one year ago stole the city’s attention from the Toronto International Film Festival by bringing their U2 360° spectacle tour here, turned heads clear around again on Thursday night. The occasion was the world premiere of From the Sky Down, Davis Guggenheim’s revealing documentary on the making of the pivotal 1991 album Achtung Baby. Guggenheim’s last film at TIFF was 2008’s It Might Get Loud, a look at the musical inspirations of guitarists Jimmy Page, Jack White and U2’s The Edge.

From the Sky Down had two screenings on Thursday, one at the Elgin Theatre during the supper hour, followed by a glitzier happening at Roy Thomson Hall. There fans screamed and chanted “Bono, Bono, Bono” as that mono-named singer (dressed all in black, as per usual) mingled on the red carpet he shared with guitarist The Edge (always with the skull cap) and the more snappily attired director, Mr. Guggenheim.

Later, before the film was screened, festival co-director Cameron Bailey said TIFF was “proud as hell” to have U2 there. As well he might be – it’s quite the coup.

Before the red carpet hoopla, Astral Media had hosted a swank party in the Roy Thomson lobby – one not attended by any Irish musicians, but the spot for bubbled drinks and roasted black cod (with ginger-spun sweet potatoes and smoked grapes), made available for recognizable faces such as the actor Jason Priestley, former Blue Jays owner and media mogul Paul Godfrey, director Norman Jewison and former prime minister Brian Mulroney.

At the party, Curb Your Enthusiasm’s potty-mouthed Susie Essman offered a risqué monologue that poked fun at CRTC chairman Konrad von Finckenstein – “do you bleep me?,” she taunted, and almost had Mr. Mulroney choking on his risotto. After that, Astral head honcho Ian Greenberg – described as an anomalous “tall Jew” by the spunky Ms. Essman – introduced the party’s musical guest by mispronouncing the last name of Chantal Kreviazuk, the successful Winnipeg-born chanteuse.

Before she took to the piano, Ms. Kreviazuk took time out to speak to The Globe and Mail, mostly about the creative method – a central theme of From the Sky Down. “We have to be genuine in our process, we have to be in the song,” she said. “Once we think about the outcome, we’ll often just end up letting ourselves down. We have control over our work ethic and our desire, but not the outcome.”

There is a strong musical content to this year’s festival. Friday sees the world premiere of The Love We Make. Set in October 2001, the film has legendary documentary maker Albert Maysles (Gimmer Shelter) following Paul McCartney around New York as the former Beatle prepared for a 9/11 memorial concert. The movie sat on the shelves for a decade, waiting for its moment to arrive.

Grunge-rock icons Pearl Jam also sweep into town this weekend for a pair of concerts at Air Canada Centre and for the world premiere of the Cameron Crowe-directed Pearl Jam Twenty, a career chronicle. Neil Young will be a present too – he is the subject of Neil Young Journeys, the third in Jonathan Demme’s trilogy on the Cinnamon Girl singer. The film, which uses footage from Mr. Young’s Massey Hall shows earlier this year, receives its world premiere Monday at the Princess of Wales Theatre, newly outfitted with a seat-rattling sound system for the occasion.

The influx of the music documentaries (and their prominent place in the festival line-up) owes much to the success and hubbub over last year’s TIFF premiere of The Promise: The Making of Darkness on the Edge of Town, a chronicle of the making of the classic 1978 album by Bruce Springsteen.

“That film was a landmark moment for us,” TIFF programmer Thom Powers says. “It was tremendous for everyone – for the festival, for Sony Music and, not the least of which, the fans.

Mr. Powers programs the festival’s Maverick series of on-stage discussions. A year ago, the actor Ed Norton chatted with his musical hero Mr. Springsteen. It was one of the festival’s most talked-about events. This year’s discussions include ones by Bono, Edge and Mr. Guggenheim on Friday afternoon, as well as an appearance by Neil Young with Mr. Demme on Monday.

Article source: http://www.theglobeandmail.com/news/arts/tiff/plenty-of-rattle-and-hum-as-u2-doc-kicks-off-tiff/article2159097/

Preview: ‘From The Sky Down’

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‘Something happened on Achtung Baby that was the pivot point…’

Exclusive trailer of Davis Guggenheim’s documentary, as the band return to Hansa studios in Berlin to discuss the making of the album.

‘Making Achtung Baby was the reason we’re still here now…’

Article source: http://www.u2.com/news/title/preview-from-the-sky-down

U2′s Bono defend’s Apple’s Steve Jobs’ lack of philanthropy

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Jobs has a staunch defender in his old friend Bono

The heart and soul of Apple, Steve Jobs, who stepped down from his job as CEO of the world’s most popular computer company due to his life-threatening illness, has been rightfully lauded as one of the world’s greatest ever innovators, but he’s also gotten a bad rap in some quarters over his and Apple’s supposed lack of philanthropy.

Jobs, however, has a staunch defender in his old friend Bono, who took issue with a column in The New York Times last week and wrote a letter to the editor in defense of Jobs’s efforts to help those less fortunate.

Bono, who focuses his philanthropic efforts on fighting the AIDS and poverty epidemic in Africa, says that Jobs has been an amazing behind the scenes supporter.

“As a founder of (charity) (Product)RED, I’d like to point out that Apple’s contribution to our fight against AIDS in Africa has been invaluable. Through the sale of (RED) products, Apple has been (RED)’s largest contributor to the Global Fund to Fight AIDS, Tuberculosis and Malaria — giving tens of millions of dollars that have transformed the lives of more than two million Africans through H.I.V. testing, treatment and counseling. This is serious and significant. And Apple’s involvement has encouraged other companies to step up,” Bono wrote.

“Steve Jobs said when we first approached him about (RED), ‘There is nothing better than the chance to save lives.’”

That’s high praise from a man who hasn’t been afraid to call out world leaders in the past for their lack of action on the African crisis. And Bono also pointed out that just because Jobs isn’t turning up for one photo op after another, it doesn’t mean his interest is absent.

“I’m proud to know him; he’s a poetic fellow, an artist and a businessman,” wrote Bono.  “You don’t have to be a friend of his to know what a private person he is or that he doesn’t do things by halves.”

U2 and Apple have had an up and down relationship in the past. The band took part in a special U2 iPod launch in 2004 and promotion around the release of the band’s How to Dismantle an Atomic Bomb CD, but in later years an equity firm that Bono has a major share in, Elevation Partners, funded the Palm line of phones that were a direct (and nowadays, very much defeated) competitor to Apple.

Tags: Movie news, Music news, Irish American actor, Irish celebrity news

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Article source: http://www.irishcentral.com/news/U2s-Bono-defends-Apples-Steve-Jobs-lack-of-philanthropy-129402108.html