Report: eBay Starts Antifraud Measures


Mike Gentile ([email protected])
Fri, 15 Jan 1999 07:23:22 PST


Hey eBay,

It's about freaking time!

Enjoy, all.

-Mike

Story from ZD's news.com:

eBay starts antifraud measures
By Sandeep Junnarkar
Staff Writer, CNET News.com
January 15, 1999, 7 a.m. PT
URL: http://www.news.com/News/Item/0,4,31001,00.html

Internet auctioneer eBay introduced five initiatives today in an effort
to reduce fraud, stop the sale of illegal materials, and stymie those
who try to misuse the site's person-to-person trading system.

eBay's antifraud effort will include a program for user identity
verification, a ban on sellers buying their own items, up to $200 in
insurance, a policy against "deadbeat bidders," and a feedback forum
akin to a Better Business Bureau center.

eBay will use the services of Equifax to verify user identities for a $5
fee. Verified eBay User, the voluntary program, slated to start in
March, will encourage users to supply eBay with additional information
for online verification. By offering their social security number,
driver's license number, and date of birth, users will qualify for the
highest level of verification on eBay.

"eBay has zero tolerance for fraud,'' eBay CEO Meg Whitman said in a
statement. "We have committed and will continue to commit resources to
have the most comprehensive programs in order to keep eBay a safe harbor
for online person-to-person trading.''

eBay said it has created new mechanisms added to its existing ones to
help complete successful transactions, research complaints, and work
with law enforcement agencies to investigate, arrest, and convict
fraudulent buyers or sellers on eBay.

The Feedback Forum will allow registered buyers and sellers to build up
their online trading reputation. The Feedback Forum provides users with
the ability to comment on their experiences with another individual.

eBay also plans to offer insurance underwritten by Lloyd's of London by
March. Users will be covered up to $200, with a $25 deductible. eBay and
Lloyd's said the program will be at no cost to eBay users.

For items more than $200 or when either a buyer or seller feels the need
for additional security, eBay recommends escrow services. With an easy
to access link to a third-party escrow service, both partners in the
deal will be protected.

The company is also implementing a shill bidding policy--where a seller
bids on an item with the intent of driving up the price of the item
without any plans to purchase it.

eBay is also implementing a policy against dead beat bidders--those who
do not honor their winning bid. To help protect sellers, a first time
nonpayment results in a friendly warning. A sterner warning is issued
for a second time offense with a 30-day suspension for a third offense
and indefinite suspension for the fourth offense.

eBay also plans to clearly identify which items are in violation of
laws, statutes, ordinances, or regulations. These items include live
animals, human relics and remains, bulk email lists, and other items.

Susan Grant, an Internet fraud specialist at the National Consumers
League, told the Wall Street Journal the group gets about 400 complaints
a month about Internet auction fraud.

*end*

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